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Alliance unveils new logo

Monday, May 2, 2016   (0 Comments)
Posted by: Kevin Swartzendruber


DATE: May 2, 2016

CONTACT: Kevin Swartzendruber, 916/546-6566 ext. 206,


Alliance unveils new logo and tagline

The California Alliance, a leading force for change in how California cares for and supports its most vulnerable children, youth and their families, today introduced the organization’s new brand and logo.

The new logo and tagline is intended reflect the central focus of Alliance membership and emphasize what differentiates the Alliance from other associations. The California Alliance unites a highly engaged, expert network of California’s leading nonprofit child and family service agencies committed to high standards, best practices and improving outcomes for children and youth.

The logo is a reinterpretation of the existing logo’s shape and colors and signifies a “meeting of the minds” or collaboration around a central focus point, which is vulnerable children, youth and families.

Dating back to an initial two-day meeting of a Branding Strategy Task Force last April, the change is reflective of many hours of work by Alliance members and staff defining exactly who and what the Alliance is and how it should be represented. “The results of the Task Force’s work have provided us with the opportunity to fully engage a comprehensive brand strategy across all programs and activities,” said Kevin Swartzendruber, Alliance membership and marketing director.

“I want to thank everyone who was involved in this process,” said Carroll Schroeder, Alliance executive director. “Our members and volunteers devoted a lot of time to helping us get where we are. Thier input has helped us clearly define our brand.”

About the Alliance:

For those dedicated to improving the lives of these children, youth and families, the California Alliance stands apart as a champion and leading voice for organizations that serve children, youth and their families across the child welfare, children’s mental health, juvenile justice, and education systems, and for advancing policy and services on their behalf.

More than 120 chief executives of organizations that serve California’s most vulnerable populations trust the California Alliance to provide legislative and regulatory advocacy to the administration and the Legislature, as well as a host of state departments including: Health Care Services, Finance,  Social Services, and Education.

Our Vision: All children, youth and families thrive in loving, healthy safe communities.

Our Mission: Champion, partner and advocate for policies and practices that improve outcomes for children, youth and families. 


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